
Aspiring Marketer based in Melbourne
I am studying Master of Management (Marketing) at the University of Melbourne, passionate about creating meaningful digital experiences and building communities.
I'm a passionate masters student at the University of Melbourne, specializing in marketing and digital strategy. I completed my bachelor's degree in Macau, where I developed a strong foundation in business and marketing principles. My journey in marketing began with a deep curiosity about how brands connect with their audiences in meaningful ways.
Through my academic pursuits and hands-on experience managing social media accounts, I've developed a unique perspective on creating engaging content and building authentic communities. I believe that great marketing is about telling stories that resonate and creating experiences that matter.
When I'm not studying or working on digital campaigns, you can find me rock climbing or diving, staying updated with the latest marketing trends, and continuously learning new ways to make an impact in the digital space.
Social Media Intern
Oct 2025 - Present
Lead end-to-end IG/Facebook content; design event assets; capture on-site coverage. Manage community and sponsors; track reach/saves/shares; refine topics and formats.
View Social MediaMarketing Lead
Oct 2025 - Present
Lead B2C edtech marketing from strategy to execution: research trends, design campaigns, optimize SEO, and produce video content.
View Social MediaPublic Relation Intern
Sep 2024 - Jan 2025
International launches (TECNO @ CES, MINISO North America, URBAN REVIVO Bangkok); secured 50+ media/KOL and 80+ earned pieces. Consolidated publicly available exposure metrics into a single tracker (platform exports, press coverage); standardized definitions and issued weekly snapshots.
Management Trainee
Jan 2024 - Jul 2024
Compiled weekly Fans of M.O. sign-up reports, cleaned and tagged by channel (Front Office, F&B, QR/web), and produced a one-page snapshot with conversion rates and placement suggestions for Marketing/CRM.
Account Executive Intern
Jun 2023 - Sep 2023
Drove day-to-day AE ops across Dyson Zone, Acqua Panna, MINISO (and other consumer accounts): media/KOL sourcing, bilingual press kits, asset trafficking, cross-team alignment. Consolidated publicly available exposure data into a single tracker and issued concise weekly status reports to guide timing, creatives, and seeding.
Account Executive Intern
Jan 2023 - Mar 2023
Supported Chevrolet new-model launch event: coordinated venue, vendors, run-of-show and event coverage tracking, issuing next-day highlights to the client. Built press/KOL outreach lists and localized press kit; handled media check-in and post-event coverage tracking.
A collection of my work across various companies and projects
I'm always open to new opportunities, collaborations, and conversations. Whether you have a project in mind or just want to chat about marketing and digital strategy, feel free to reach out!
Or find me on social media