Stephanie You

Hello, I'm Stephanie

Aspiring Marketer based in Melbourne

I am studying Master of Management (Marketing) at the University of Melbourne, passionate about creating meaningful digital experiences and building communities.

About Me

I'm a passionate masters student at the University of Melbourne, specializing in marketing and digital strategy. I completed my bachelor's degree in Macau, where I developed a strong foundation in business and marketing principles. My journey in marketing began with a deep curiosity about how brands connect with their audiences in meaningful ways.

Through my academic pursuits and hands-on experience managing social media accounts, I've developed a unique perspective on creating engaging content and building authentic communities. I believe that great marketing is about telling stories that resonate and creating experiences that matter.

When I'm not studying or working on digital campaigns, you can find me rock climbing or diving, staying updated with the latest marketing trends, and continuously learning new ways to make an impact in the digital space.

Brands whose marketing campaigns I have contributed to

Think PinkChevroletAcqua PannaDysonUrban RevivoMinisoTechno

Work Experience

  • ThinkPink Foundation, Melbourne

    Social Media Intern

    Oct 2025 - Present

    Lead end-to-end IG/Facebook content; design event assets; capture on-site coverage. Manage community and sponsors; track reach/saves/shares; refine topics and formats.

    View Social Media
  • LearnKata, Remote

    Marketing Lead

    Oct 2025 - Present

    Lead B2C edtech marketing from strategy to execution: research trends, design campaigns, optimize SEO, and produce video content.

    View Social Media
  • Weber Shandwick, Shenzhen

    Public Relation Intern

    Sep 2024 - Jan 2025

    International launches (TECNO @ CES, MINISO North America, URBAN REVIVO Bangkok); secured 50+ media/KOL and 80+ earned pieces. Consolidated publicly available exposure metrics into a single tracker (platform exports, press coverage); standardized definitions and issued weekly snapshots.

  • Mandarin Oriental, Macau

    Management Trainee

    Jan 2024 - Jul 2024

    Compiled weekly Fans of M.O. sign-up reports, cleaned and tagged by channel (Front Office, F&B, QR/web), and produced a one-page snapshot with conversion rates and placement suggestions for Marketing/CRM.

  • McCann Worldgroup, Shanghai

    Account Executive Intern

    Jun 2023 - Sep 2023

    Drove day-to-day AE ops across Dyson Zone, Acqua Panna, MINISO (and other consumer accounts): media/KOL sourcing, bilingual press kits, asset trafficking, cross-team alignment. Consolidated publicly available exposure data into a single tracker and issued concise weekly status reports to guide timing, creatives, and seeding.

  • Publicis Groupe, Shanghai

    Account Executive Intern

    Jan 2023 - Mar 2023

    Supported Chevrolet new-model launch event: coordinated venue, vendors, run-of-show and event coverage tracking, issuing next-day highlights to the client. Built press/KOL outreach lists and localized press kit; handled media check-in and post-event coverage tracking.

Showcase

A collection of my work across various companies and projects

LearnKata

Let's Connect

I'm always open to new opportunities, collaborations, and conversations. Whether you have a project in mind or just want to chat about marketing and digital strategy, feel free to reach out!

Send me an email

Or find me on social media